About Sam

How it started

When I moved from the Randstad to Duiven, of all places, I didn’t know anybody from there. So I decided to participate in a local pub quiz. When I entered the community center I saw a boring hall, without any atmosphere. Filled with primarily 60-year-olds and older sitting at drab tables holding their own note pads. I immediately realised that this was not meant for me so I walked out and entered the brown bar next to the community center and told the barkeep that I wanted to get to know new people there and that I could organize and present a monthly pub quiz in this bar.

Now, a few years later, I still do this with much pleasure. Every month about 90 people join in to this quiz at the same bar to play in the monthly quiz. Throughout the years, more and more catering facilities were added into my repertoire, so that I have to travel throughout the Netherlands every month to do these quizzes. Besides these pub quizzes are the personalized team-building quizzes very popular with companies and are often used.



Now it’s my dream to present pub quizzes full-time. Once upon a time, this was quite different. I knew I wanted to stand in front of a group, that I wanted to teach them something, that I wanted to laugh a lot and wanted to bring people together. The logical conclusion to this was becoming a teacher, so I did the elementary school teacher educational course. Because this wasn’t really my thing, I decided to study orthopedagogics instead. Subsequently I was asked to get my Teaching Competence, so I finally did get in front of a classroom through a lower level teacher course. I also studied Dutch and taught this course in high schools for 12 years. During this time I discovered that my core values never changed: connection, trust, growth and having fun. Out of these core values, Sam’s Pub Quiz was formed. By learning how I can make a job out of my hobby I dared to start a business where I provide different types of quizzes. The goal of my quizzes are to connect people through questions filled to the brim with jokes and general fun all while learning something new, where the team members have to trust each other and, of course, have lots of fun together.

Sam, with her experience, enthusiasm and excellent organizational skills, offered us a great Pub Quiz event! To be honest: it was even above our expectations. With the tools she uses, she creates the perfect ambiance and atmosphere for having a wonderful event.

The Pub Quiz box with goodies was also perfectly arranged by her.
Thank you very much Sam!

Jacqueline (Qorvo)


I work for the social enterprise Dignita and we have 3 restaurants. 2020 has been a really difficult year of course and our employees haven’t seen much of each other because of the lockdowns. Sam’s Pub Quiz online was the only real team activity we were able to do this year and it was amazing! Everyone had so much fun and it worked really well on Zoom where you could see so many colleagues at the same time. We even had colleagues abroad joining in.
Sam was very professional and made the Christmas Pub Quiz very entertaining. She noticed the many different people on the call and kept everyone involved. I would highly recommend her online Pub Quiz to anyone.

Ira Onderwater

Whether for business or pleasure, with Sam’s Pub Quiz you really get something unique! Her questions are original and varied, so that each team member can shine with his or her own knowledge and skills. Sam guides the quiz beautifully and uses her personality to create a cozy, friendly and loose atmosphere. But … it’s still a competition, as you’ll feel when Sam names your team the winner ;). Highly recommended!

Kees Koenen

The face behind Sam’s Pub Quiz


Welcome, I am Sam. I’m delighted to see you’ve come to my site Sam’s Pub Quiz.

Ever since I was a kid I adored playing games and then in 2015 my dreams became a reality. I create (team-building) quizzes with questions and answers tailored to the participants. I love to see how people truly connect during the quiz. Without any phones and a beverage in hand, the woohoo’s, yesses and I-told-you-so’s filling the room after every question. Highfives shared after a brilliant answer and the hard laughter from a wrong one. I also create a new topical quiz monthly that I present to catering establishments throughout the Netherlands. I’m proud to say that Sam’s Pub Quiz can guarantee an afternoon or evening filled with delight and that the personalized quiz about the attendees is seen as the best company outing ever by my clients.

× Chat with Sam